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Women's Aid are absolutely delighted to announce that the Midcounties Co-operative have exceeded their original £200,000 target to raised an amazing grand total of £345,000 for Women's Aid.

Ambassador for Children and Young People, Jahméne Douglas accepted a donation of £330,000 on behalf of Women’s Aid on 8th February 2013 in Brighton. This has since risen to £345,000 thanks to the addition of last minute donations.

 

Jahméne said: “I’m proud to accept the cheque from Midcounties on behalf of Women’s Aid. Domestic violence can be very difficult for people to talk about, so it can seem easier to pretend it doesn't exist, despite the fact that it affects so many. One in four women experience domestic violence at some point in their lifetime and at least 750,000 children witness domestic violence every year."

“We thank The Midcounties Co-operative for choosing to work with Women's Aid as its charity partner and not only raising money but important awareness about violence in the home. We also thank all Midcounties’ colleagues, members and customers who took part and helped to raise this enormous amount of money that will literally help us to save lives, and who joined me by putting on a 'Real Man' T-shirt and letting everyone know that domestic violence is never acceptable."

Midcounties raised the money across its businesses, including food retail, travel, childcare, pharmacy, funeral, energy and flexible benefits. It also gave in-kind support worth an additional £60,000 thanks to an education resource and other support, plus help with volunteering activities and campaign work.

The donation will be used for Women’s Aid’s work nationally to end domestic violence against women and children and also to support eleven local services that operate within Midcounties’ trading areas.

Midcounties’ Chief Executive Ben Reid said: “Raising £330,000 for our charity partner is a magnificent achievement and will make a life changing difference for many women and children seeking escape from domestic violence. I thank all colleagues, members and customers for their whole-hearted support and for showing our co-operative values in action.”

As a legacy to the two-year charity partnership, Midcounties has funded Can You See Me?, a film and education resource on the issue of domestic abuse in teenage relationships. It will be taken to key schools in its trading area after the film premieres in March. It has been developed in partnership with Women’s Aid, The Rural Media Company, and West Mercia Women’s Aid.